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Freshman
Posted
Hey guys,
I have been considering making an iPod commercial for my college class. It seems pretty straight forward. However, how would i go about creating the different layers. One of the person dancing while the other layer shows the iPod in thier hand? Any advice would be awesome thanks guys.

Metolius
 
Posts: 10 | Location: Wenatchee | Registered: March 31, 2005Reply With QuoteEdit or Delete MessageReport This Post
Sophomore
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Posts: 282 | Location: Art Center, Pasadena, CA | Registered: March 06, 2006Reply With QuoteEdit or Delete MessageReport This Post
Alumnus
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I actually worked on a series of iPod commercials. Hearing the Daft Punk song "Technologic" for three days straight was a little nerve racking.

So, what kind of software do you have? A compositor like After Effects would be a great tool for doing something like this because it has more advance matte tools, but you could try to do it in your NLE. You'd have one layer for a matte of just the silhouette of the person. A second layer with a matte for whatever details inside the silhouette you want to show (i.e. the flowers on the shirt in the above post). And then you'd have a third layer for the ipod and earbuds (these are almost always animated in over the ipod and earbuds in the actual shot). Oh and of course you'd have a layer for the background color. Not sure exactly what kind of help you're looking for but you will need to be familiar with chroma keying, mattes, levels and curves, lumakeys, motion blur, matte chocking, and very basic computer drawing/animation (for doing the ipod and earbuds).


Joren
www.jorenclark.com

"In the beginner's mind there are many possibilities, but in the expert's mind there are few. " ~Shunryu Suzuki
 
Posts: 1742 | Location: HELL-A | Registered: March 05, 2003Reply With QuoteEdit or Delete MessageReport This Post
Sophomore
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Heh, now for my productive response. It seems like it would be an absolute headache if you didn't do it on a blue or green screen to begin with. If you did, you could easily make a matte of the character's silhouette. And like joren said, make a layer ontop of that with the little details. Maybe on the original footage make the ipod and ear buds green or blue as well. That way you have a bit more flexibility with it in post. Ah yes, here we go.

quote:
Brodie, who has a background in fine art and design and is a graduate of London’s Ravensbourne College of Design, performed a number of tests to determine how best to obtain clean silhouettes. Ultimately, he and Meyers settled on an approach where the dancers would be shot against bluescreen while holding iPods. The wires Brodie would painstaking paint into each frame in post. “They wanted the wires to have a specific look and thickness, so I drew them in frame by frame,” Brodie explained. “That allowed me to give them a smooth movement that would have been impossible to achieve with real wires.”

Brodie also applied color and texture to the iPod units held by each silhouette. “We wanted the iPod to stand out so I pulled color and texture of the face plate from the live action and applied it to the silhouette,” he explained. “That approach didn’t work for the back of the unit, so I painted it white. The iPods therefore have a different treatment depending on which way they are facing in the frame.” - Source


Hope that helps. There are alot of other articles but that gives the cleanest idea on how it's done. As for software goes deffenately After Effects and some photoshop; you'll be spending more time in it than anything else I think.


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Oh the mirth!
http://www.domricco.com
http://www.vppictures.com
 
Posts: 282 | Location: Art Center, Pasadena, CA | Registered: March 06, 2006Reply With QuoteEdit or Delete MessageReport This Post
Freshman
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i am running FCP 5. I also have no AE experience
 
Posts: 10 | Location: Wenatchee | Registered: March 31, 2005Reply With QuoteEdit or Delete MessageReport This Post
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