hey guys!
demis, the tomatopatch films guy here...
i used photoshop and final cut to do this intro logo. i think the important part was the sounds used - turn your speakers off and it looks alot less effective.
RFranco - very close breakdown really. i combined a couple of tomato pics to make the smashed tomato, and created 3 different versions - blurred on white bg, splattered, and the final splattered with colour correction.
once they were done in photoshop, the rest was laid up in final cut : the photo layers with some motion/resize keyframes added. next, a bunch of 'color' layers. i.e. the lines were just 'cropped' mattes, resized and animated with keyframes, and then a couple of opacity layers to create the white 'flash' when it splats. couple of other opacity changes, the text layer (animated) and some subtle motion blurring to finish it...
took about an hour all up once i'd found the right sound effects.
hanser21 let me know how you go or if you need any pointers - i'm a big fan of animated logos...

cheers
demis